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Empty Freeway

Whom we serve

We help sales, marketing, product, and strategy executives turn blind spots in their businesses into insights through a wide variety of services.

Sales & sales enablement 

Sales enablement executives' key challenges stem from the disconnect between management expectations regarding the available and addressable market opportunity. Kaya Consulting Group’s workshops and trainings eliminates the disconnect, providing grounds for alignment and increased confidence.
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Sales' challenges and how Kaya Consulting Group can troubleshoot, and resolve those challenges.

Marketing

Marketing executives dedicate their work to generating new inbound leads. They explore and partake in industry events, plan event logistics, line up sponsors, create compelling content and more. Generating high quality leads, creating compelling and engaging content, keeping abreast of trends, and ensuring effective email communications are among their main challenges.
 
Benefits:
Kaya Consulting Group’s workshops and trainings instill confidence in marketing managers by arming them with guidelines, tools and methods to boost their confidence. Benefits include
  • skills to quantify the opportunity for a certain product or service,
  • access to a proprietary 13 step assessment tool to assess the desirability of the market
  • improved alignment with other parts of the organization including product management, sales and strategy teams.

Product Management

Whether developing their own product or working within a larger organization, product managers work with key stakeholders, designers, and developers to ensure that the final product satisfies both business objectives and customer needs.
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Product management executives will walk away from Kaya Consulting Group’s workshops and trainings with increased confidence. Benefits include
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  • quantifying the market size and opportunity for a certain product or service,
  • case study of powerful products and brands trends
  • aligning with other parts of their organization.
  • developing an objective view of market conditions using a proprietary 13 point assessment tool.

Strategy

Strategy and corporate development executives are faced with balancing optimizing the company’s opportunities while minimizing frustration, poor morale and turnover in the sales organization. Such frustrations arise because sales expectations, quotas and compensations do not align with the reality of sales. In larger organizations they also face siloed relationships that hinder alignment between sales leaders, CEOs, executives and board members regarding market opportunity.
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Strategy and corporate development executives will walk away from Kaya Consulting Group’s workshops and trainings with increased confidence on the following:
 
  • improved alignment between sales leaders, CEOs and board members regarding market opportunity
  • objective market sizing assessments, using a proprietary 13-step tool
  • ability to better estimate the opportunity, desirability and favorability of a certain product or service
  • increase chance of success by keeping sales, product and marketing teams motivated about the market opportunity
  • retaining salespeople by supporting them in hitting their sales targets
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