Individual Webinars
Webinars and trainings provide a quick download or a crash course to smaller audiences on topics such as market sizing and forecasting, assessment of revenue models, strategy essentials, black swan events, digital marketing, employer trends, and financial wellness. Sessions take 60 to 120 minutes. Both webinars and trainings begin with an agenda of topics to be covered, utilize compelling visual charts and graphs, and provide interactive discussion. Each session includes wrap-up notes, recommendations and actionable takeaways, additional resources for participants to explore on their own, and time for questions and some discussion.
The Art and Science of Market Sizing and Forecasting:
Getting comfortable with the uncomfortable
Thursday, November 21, 2024
11:00 AM - 12:00 PM EST
Session Info
This session provide guidelines and best practices on estimating demand for a product or service by defining the available and addressable markets, identifying reliable data sources, getting comfortable working with incomplete data, and using proxy data and triangulation. The training is designed to support sales and sales enablement professionals in assessing demand and market opportunity and in estimating growth opportunities for products and services. It also boosts the credibility and reliability of a market forecast for presenting to venture capitalists or internal audiences that can provide valuable support (buy-in).
Webinar Benefits
Creating a successful forecast entails confidently assessing the total addressable market (TAM) and serviceable addressable market (SAM) so that sales teams can hit their quotas at year end. A good market forecast also comes with multiple scenarios. However, many professionals are uncomfortable with making such projections. Overestimating the market makes for a frustrating situation for sales teams that miss their quotas. Underestimating the opportunity means money is left on the table. This workshop instills confidence in product managers and in sales and marketing professionals by arming them with guidelines, tools, and methods to quantify the opportunity for a certain product or service.
Who Should Attend
This training supports professionals in sales, sales enablement, product management, and customer experience. It enhances their knowledge of market sizing and forecasting, enabling them to more effectively evaluate market opportunities and project growth potential for products and services with more confidence and accuracy.