The Art and Science of Market Sizing and Forecasting: Getting comfortable with the uncomfortable
Thu, Nov 21
|Webinar & Workshop
Start ups, VCs, and sales enablement teams need a reliable market sizing estimate to work with. If done wrong, sales teams miss their quotas at year end, frustrating everyone. This workshop spares you those headaches and provides the confidence to build a market size for your products and services.
Time & Location
Nov 21, 2024, 11:00 AM – 12:00 PM EST
Webinar & Workshop
Guests
About the event
Creating a successful forecast entails confidently assessing the total addressable market (TAM) and serviceable addressable market (SAM) so that sales teams can hit their quotas at year end. A good market forecast also comes with multiple scenarios. However, many professionals are uncomfortable with making such projections.
Overestimating the market makes for a frustrating situation for sales teams that miss their quotas. Underestimating the opportunity means money is left on the table. This workshop instills confidence in sales enablement leads, product managers and other sales oriented professionals by arming them with guidelines, tools, and methods to quantify the opportunity for a certain product or service.